I understand that MS Ad Center is in Beta.. but what I’m having a hard time understanding is how Microsoft can launch such a bad solution when they are coming to the party last. Their interface is complicated, and unintuitive to say the least.

To this point Ad Center is a flawed system, my grievances well let’s start with no Fire fox support. Considering anybody in the know only uses FF this seems like a major issue, but it is one that should be going away over the next few weeks. I did find it particularly funny that Ad Center doesn’t support IE 7 yet. My larger complaint is with their lack of support for 3rd party tracking, this is just unacceptable. Sure I could just install their tracking code but this isn’t an acceptable solution. What I’m supposed to install tracking for each and every advertising program I use? No I want to be able to use one third party tracking solution across all advertising platforms. Come on MS, get with it. I will say I have managed to use the {parm 1} url tracking to insert Google url analytics with some limited success so maybe there is still hope that 3rd party tracking will be supported in the final version of Ad Center.