Strategic Partnerships?

Most companies talk about wanting a relationship with their prspects as they turn them into customers. Unfortunately, many companies often exploit that relationship, taking as much as they can get, even making sales that the customer doesn’t need. Try to be different and see your prospect as a true partner. You should work together to be more profitable and productive.

Prospects don’t care about you until they konw how much you care about them. Make sure your relationships are positive for everyone. It is important for your prospects to understand that you are not trying to take advantage of them or your relationship.

A fun little exercise.
Take a list of your customers and prospects. Then identify why you have a good relationship with them, or why you don’t. Work to strengthen this relationship until you’ve created a true marriage of equals.