Zero Defections

The best new customers are ones you already have. While some customer attrition is inevitable because customers move away, sell out , go bankrupt, or have other situations that you can’t control, you should never accpt a lost customer. Accept what you can’t control, you should never accept a lost customer. Accept what you can’t change, but never accept losses that are within your control.

Accepting customer attrition without trying to stem the tide can start a doward spiral. Learn to fight back, and renew those relationships! One easy way to do this is by learning to investigate and learn why customers might leave him in the first place. That information is invaluable to improving customer relationships, even if he loses the customer from which he learned the information.