Don’t Sell, Help!

What is the mentality of a salesperson? To get that answer think about telemarketers who’ve called you, paticularly during the evening. What did you do? Engage them in conversation, or hang up? Most people hate telemarketers because of the intrusion factor. Selling has a bad image. Therefore, you must learn to be a helper, not a seller. Find out what customers’ problems are and solve them, and they will see you as someone who is truely committed to helping them, rather than someone who is desperate to make a sale.

To say that purchasing agents are frustrated would be the understatement of a lifetime. Everyone who comes through their door has one thing in mind; to get their business. If you want to be different, find out what their problems are. Find out what frustrates them. Find out what their competitors are not doing. Be seen as a helper, not a seller, and provide solutions.