Free Works… Really.
Of the most powerful words you can use in selling your marketing message, the word free is still at the top of the list. In fact, one marketing magazine noted in a recent article that free food and drink still bring out more people then a great guest of speaker on high-impact seminar topics. We ALL love getting something for nothing. If you have a high-value potential customer that you’ve not been able to win over, consider offering them a free-gourmet meal and see what happens. There are some key words to communicate within your invitation that can be a big help in getting them to take advantage of your free offer. First, make sure theyunderstand that they are under no obligation to join you for that free meal. Second, they will be your guest and you are going to pay. There, there will be no high pressure sales pitch while they are dining. Keeping them safe will encourage them to say yes to your free offer.
Although many claim that there’s no such thing as a free lunch, you can prove them wrong. Offer a low-pressure event with lots of free gifts or food, and watch the customers come out of the woodwork!
